For the last eleven years Lexus has held the top position in the customer satisfaction table. Their standards must have been slipping recently, as Jaguar has leapfrogged the Japanese car manufacturer into first place.
The joint survey, commissioned by What Car? and customer satisfaction specialists JD Power, is being heralded as a turning point for the UK car industry, with experts citing the results as proof that British cars can go shoulder to shoulder with the largest brands in the world. Skoda, Honda and Mercedes-Benz came third, fourth and fifth respectively.
The survey concentrates on matters such as desirability, style, quality and more. Editor-in-chief of What Car? Chas Hallett was quick to congratulate Jaguar on their success. “This is a great accolade for everyone at Jaguar. This study shows that customers are really satisfied with their Jaguars, a hugely important feat for any car maker.”
Certainly an impressive feat for Jaguar, and the news comes at the end of a phenomenal week for the company as Jaguar Land Rover announced record profits of £1.5billion. They’re also continuing to expand – the company has recently announced that it’s creating over 1,000 jobs in its Halewood plant by Liverpool to produce more Freelander and Range Rover Evoque models.
“This award has huge significance beyond the UK. Jaguar has created cars that are world class in their quality, design and engineering – it’s a huge accomplishment and a tremendous honour to achieve the Number One spot,” beamed global brand director, Adrian Hallmark upon hearing the news.
Of course, for a customer satisfaction survey to be of any benefit, you have to ask customers their opinions! So what exactly was it that Jaguar owners loved so much about the company? According to the results they were incredibly impressed by the brand’s workmanship, the cleanliness of waiting areas, helpfulness of the staff and more. One of the few criticisms though was the brand’s high labour costs whenever repairs were needed.
It’s fantastic news for Jaguar, with many across the industry hoping they can build on their success, and fly the flag as the best car manufacturer in the country. We wonder whether prices will rise, though… best keeping an eye out next time you’re online looking at Peugeot 308 deals.
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