It seems demand for private number plates is getting stronger according to recent figures from the DVLA. Whilst general retailers in the UK are warning that profits will fall short of forecasts, more money than ever before is being spent by British motorists looking to add the finishing touch to their cars.
So why do private number plates continue to attract the attention of the general motoring public? It could be the fact that prices continue to steadily increase year on year. People now realise that private number plates have the potential to rise in value and are considered great alternative investments.
Private Number Plates on Audi Q7:

The most likely explanation however is that as human beings we still crave recognition at every level. Why blend in with the crowd when there is an opportunity to personalise your vehicle and to make a statement at the same time? Yes, it is probably just plain old vanity. As long as human beings desire to be different, sales of private number plates will continue to rise and capture the imagination of car owners all over the world.
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