<title> Brian Blessed Announced As Voice Of Tom Tom Sat Navs</title>

Brian Blessed Announced As Voice Of Tom Tom Sat Navs

British actor Brian Blessed has recently signed a contract with satellite navigation manufacturer Tom Tom, meaning drivers will soon be able to hear his unmistakable voice shouting directions at them from their Tom Tom Sat Navs.

The actor, best known for his Shakesperean performances on stage and his role at Vultan in the classic 1980′s film Flash Gordon, has recorded 57 basic commands, as well as six ‘special catchprases’ for the sat nav firm.


Brian Blessed

Brian Blessed

Brian Blessed


Tom Tom have already recieved a huge amount of interest in the new navigation systems, with fans of the ever popular Blessed excited to hear variations on classic lines from Flash Gordon, Blackadder and Henry V, including a cry of ‘drive Hawkmen, drive!’, which fans will remember from the famous Flash Gordon epic.

Brian Blessed

Brian Blessed


Brian Blessed

This is by no means the first time TomTom have used celebrity voices on their sat nav systems, with Homer Simpson (The Simpsons) and Darth Vader (Star Wars) voicing previous directions.  TomTom expect Blessed to be more popular in places like the UK however, after a Facebook page entitled ‘Get Brian Blessed To Voice My Sat Nav’ was set up to try and entice TomTom into hiring the actor. The company responsed to a Mr. Richard Gardner (who started the Facebook page), telling him if he could get in excess of 25,000 members they would talk to Blessed’s agent. The page now has well over that amount of members, and Tom Tom have stayed true to their word.

Brian Blessed

Brian Blessed


TomTom assured drivers that might not want the shoutiness of Brian Blessed on their sat navs that his voice would need to be downloaded, and would not replace the standard default voice on TomTom systems.

tomtom satellite navigation

tomtom satellite navigation


Damian Woodward (a spokesman for TomTom) had this to say to The Telegraph:

“It’s been an interesting journey watching this campaign take shape and it just goes to show you the power of social media … if we can bring shouty happiness to more than 25,000 people, who are we to say no?”

It’s pertinent to see a sat nav company who listens to consumers, particularly given the news this week that a piece of research has discovered that only 1 in 8 Brits actually trusts their sat nav to take them to the required destination. The research, conducted by Manheim Auctions, found that over 1/3 of respondants had gotten lost while using their sat navs, with an amazing 15% ending up missing an important event such as a hospital appointment or job interview. (This info’s crying out for an infographic design!)

don't use satellite navigation

Guest post written by Chris, who works for a company specialising in wine gifts and rare French wines. He’s currently got a sat nav with Mr T’s voice and is genuinely considering moving up to Brian Blessed once it’s available!

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