New BMW Art Car Design by Jeff Koons

New BMW Art Car Design by Jeff Koons

In 1975, BMW in United States was just another name amongst many European Car Manufactures. The BMW brand was not very strong and only the real car enthusiasts were familiar with a quality of this German car brand.

In order to strengthen the BMW brand the managers of the BMW North American headquarters come with idea to hire Alexander Calder to repaint the BMW 3.0 racing car. The decision was a full success and also starts a tradition for a BMW and well established American artists and graphic designers. After Alexander Calder, Frank Stella was invited to bring life to the next racing car. In the next decade many artists give their unique vision for the BMW racing cars and among them there were many famous names like Roy Lichtenstein, Andy Warhol and Robert Rauschenberg.

Jeff Koons and Prof. Dr. Mario Theissen BMW Motorsport Director BMW M3 GT2

Jeff Koons and Motorsport Manager BMW of North America Martin Birkmann Sebring International Raceway

Jeff Koons design sketch for the 17th BMW Art Car

BMW not only get the much needed promotion but some of the models become a symbol of the Pop Art revolution in United States and abroad.
The artists were sketching the paint schemes on the model and then BMW was painting the car. This was not the case with Andy Warhol. Using his own brushes Andy Warhol painted his own M1 BMW racing car by himself.

Alexander Calder (USA) 1975 BMW 3.0 CSL art car

Alexander Calder Herve Poulain

Jeff Koons tests BMW car at Sebring

The new BMW M3 GT2 race car is seventeenth car which will have unique colours by Artist Jeff Koons. The new BMW M3 GT2 race car is expected to be completed in the first week of June.
Koon’s project, a BMW M3 GT2 race car, will compete in the 24 hours endurance Le Mans race in France.

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