The new Rolls-Royce Ghost wins prestigious red dot award
March 31, 2010 – 9:23 amAll New Rolls-Royce Ghost was awarded red dot: best of the best. This is second major recognition for the design team at Rolls-Royce, after 2008, when Rolls-Royce Phantom Drophead Coupe was awarded the same prestigious red dot award.
According to the judges, the original character and soul, combined with the accented exclusivity and rich, yet smooth and powerful flowing lines were the details that helped the new Rolls-Royce to win this tough competition. Classic values are pointed along with the new contemporary features of the 21st century.
Chief of design at Rolls-Royce, Ian Cameron was full of himself and very proud of his design team. “All the good words and the prize go to my team” – said Cameron. As a matter of fact, this automobile is simply breathtaking and deserves to win against the competitors. We are simply amazed how good looking it is, excellent opportunity to connect the aristocracy and luxury of the past and modern design language from the young and prosperous designers of 21st century.
Powerful horizontal lines are inspired from the yachting industry. Long uninterrupted lines are flowing between smooth surfaces and define the luxury and superior character of this vehicle. Wide and powerful shoulders are in contrast with long bonnet at the front and the nose rising forward, marking this long figure. Classical design elements are in perfect harmony with the powerplant that is state-of-the-art in the engineering world. Designers left an impression with this beautiful car. From the front the Ghost is looking like a jet plane that is ready to take-off.
Let’s say a few words for the actual award. Red Dot Award: best of the best is one of the most prestigious awards that the design world knows today. It has been awarded every year since 1955, not just in the car design industry, but also in architecture, interior design, home appliances and consumer electronics, also in fashion industry and science.
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