There is an old say. If it works do not fix it. In their eternal wisdom the head executives of Peugeot forget this sentence. They fixed something which was working exactly 200 years.
It is about the Peugeot new logo. I doubt that somebody was talking to the managers that the old logo is bad or ugly. But sometimes the head executives and the small army of middle managers and all kinds of advisors need to justify their existence. And the easiest way for that is to do something which can not hurt the company.
At least not much…
New Peugeot logo is not so different that the old one, but in the same time is so much different. The old logo, a lion was adopted by the Peugeot because the lion was a coat of arms of their birthplace called Franche-Comté. Also the logo was presenting one of their first products – the saw blades. The lion was marked on the saw blade which was telling that this product is tough like the teeth of the lion, but also the flexibility and the speed of the cut.
New Peugeot logo is designed by Paris Design Company called BETC Design, and the new line is Motion & Emotion. The last word is very truthful. The new logo brought some emotion indeed. And most of them were extremely negative by the public, but also by the professional logo designers.
New Peugeot logo looks like lion, but also looks like bear and like a human in the lion/bear costume hired to walk around on some birthday party together with clowns and other performers. There are some not so wise try for some three dimensional look and that is it. I was expecting something more by Peugeot.
Hope Peugeot will reconsider their decision because the new Peugeot logo is really ugly and which is more important hilarious.
